Have you ever heard of ube? Ube is a popular Filipino dessert and snack ingredient that has recently gained a lot of attention in the United States. This purple yam is sweet, flavorful, and versatile; you can use it to make cakes, ice cream, and even savory dishes! Let’s take a look at what ube is, where it comes from, and how you can use it in your own cooking.

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What is Ube?
- Ube is a purple yam that grows in the tropical climates of Southeast Asia. It has a mild flavor with subtle notes of pistachio and vanilla.
- Its color ranges from light lavender to deep violet depending on the variety, but all ubes have a vibrant purple hue when cooked.
- The texture of cooked ube ranges from creamy to firm; it has been compared to mashed potatoes or sweet potato puree.
- In Filipino cuisine, ube is often used as an ingredient in desserts like ice cream and cakes. It can also be used cooked and severed as a side dish or in savory dishes such as pancakes or doughnuts.
Where Does Ube Come From?
- Ube is native to Southeast Asia, particularly the Philippines and Indonesia.
- The plant grows best in warm climates and needs plenty of sunlight to thrive; this makes it well-suited for tropical regions like Southeast Asia.
- The yam itself looks much like other types of yams found around the world; its distinguishing feature is its vivid purple hue when cooked.
- Ube has become increasingly popular in the United States over the past few years due to its versatility and unique flavor profile.
- Many restaurants now offer dishes that incorporate ube into their menus, such as ube pancakes or donuts with an ube glaze. You can also find packaged versions of ubes sold online or at specialty grocery stores across the country.
What Does Ube Taste Like?
Let’s explore the flavor of this delicious root vegetable and compare it to some other similar foods.
- Fresh ube has a unique flavor that is earthy, sweet, and nutty all at once. Its sweetness is more subtle than sugar but still noticeable enough to give any dessert or snack a hint of sweetness without being overly sweet.
- Ube can be compared to taro root in terms of both texture and flavor; however, taro root tends to be less rich due to its lower fat content.
- Purple sweet potatoes (also known as Okinawan potatoes) have similar color and earthy sweetness as ube but are slightly sweeter with a less nutty flavor.
Taro vs Ube vs Purple Sweet Potato
If you have ever gone to an Asian grocery store, you may have noticed several different tubers that look similar in color but are labeled differently. There is taro, ube, and purple sweet potato. What makes them different? Here’s a breakdown of what sets these three starches apart!
Taro
- Taro is a root vegetable with rough brownish-purple skin and white flesh.
- It has a mild nutty flavor that some people describe as tasting like chestnuts or almonds.
- The texture of taro can range from creamy to starchy, depending on how it is cooked.
- Taro is popular in many Asian cuisines such as Chinese and Filipino dishes. It can be boiled, mashed, pureed into a paste, or fried into chips or fritters.
Ube
- Ube is similar to taro in its appearance and texture but has a sweeter taste than taro.
- It also has a more vibrant shade of purple than taro does.
- Ube is often used in baked goods such as cakes and pastries because of its sweetness and color.
- In the Philippines, ube is used to make ice cream and other desserts such as halo-halo (a shaved ice dessert).
Purple Sweet Potato
- The purple sweet potato looks similar to both taro and ube but has a more vivid violet hue than either one of them.
- Its flavor is also much sweeter than either taro or ube because it contains natural sugars that caramelize when cooked.
- This starch can be boiled, steamed, mashed, or baked just like regular potatoes do.
- In Japan, purple sweet potatoes are often made into mochi (a chewy rice cake).

Ube Benefits
Here are some of the health benefits that you can enjoy if you incorporate this flavorful ingredient into your cooking!
Nutrient-Dense
- Ube is jam-packed with a number of essential vitamins and minerals.
- It contains high levels of vitamin C, which helps fight off disease, as well as calcium, iron, magnesium, and potassium.
- All of these nutrients can help keep your bones strong and your immune system healthy. Plus, ube is rich in dietary fiber, which aids digestion and keeps you feeling full for longer.
Heart Health
- In addition to its high nutrient content, ube also has several components that are beneficial for heart health.
- Its monounsaturated fats help lower bad cholesterol levels while its polyunsaturated fats can improve circulation throughout the body. Plus, its potassium content helps regulate blood pressure levels so that they stay within a healthy range.
- All this means that including ube in your diet could help reduce the risk of heart attack or stroke over time!
People Also Ask [FAQs]
Ube (pronounced Ooh-Beh) is a Filipino word for purple yam.
Ube and Taro have similar flavors, with Ube being sweeter and having notes of honey, white chocolate, or vanilla flavor while Taro has a light, nutty, and slightly sweet flavor. However, they are not identical in taste.
Yes, Ube (also known as purple yams) are sweet due to the 12 grams of sugar they contain per serving. However, their sweetness is balanced by the beneficial flavonoids that may help promote blood sugar control in people with type 2 diabetes. Therefore, consuming purple yams can be a healthy way to satisfy your sweet tooth.
If you're looking for ube, the best places to find it is your local Asian markets or trusted online retailers. It will have a dark brown, bark-like skin and can either be white with purple flecks throughout its flesh or all-over lavender color.
Wrap Up: What Does Ube Taste Like?
- Ube is an incredibly versatile ingredient that has an earthy sweetness with hints of nuttiness that make it perfect for adding flavor and richness to any recipe!
- It has become increasingly popular in the United States over the past few years due to its vibrant purple hue when cooked, as well as its subtle sweetness without being overly sweet.
- Its unique flavor profile can be compared most closely with taro root or purple sweet potatoes, both of which share similar flavors but are slightly different in their own way.
- Whether you’re looking for something new or just want to explore different ingredients, give ube a try – we promise you won’t regret it!
Recipe
Easy Ube Ice Cream | 5-Step Process
Ingredients
- ¾ cup ube cooked and mashed
- 2 tablespoons condensed milk
- 1 cup heavy cream
- ½ teaspoon vanilla extract
Instructions
- It starts with prepping the ingredients.Once the ingredients are prepared, use an electric hand mixer to beat the cream until stiff peaks form.
- Next, fold in the ube, condensed milk, and vanilla extract into the whipped cream gently using a spatula.
- Now you're ready to pour it all into a 9"x5" loaf pan lined with parchment paper and seal it with aluminum foil before placing it in the freezer overnight.
- And last but not least, enjoy your freshly made Ube Ice Cream! Assemble quickly but savor slowly - this delicious treat surely won't last long!
Notes
- If you’re looking to get the best flavor out of your Ube Ice Cream, be sure to use freshly cooked and mashed ube for optimal taste. If you don't have a fresh ube then you can also use frozen ube, make sure to thaw it first.
- To ensure that your ice cream is creamy and smooth, it's important to whip the heavy cream until it forms stiff peaks.
- Additionally, use a spatula to fold the ingredients together to minimize air bubbles and ensure your final product is as smooth as possible.
- For an extra treat, top your Ube Ice Cream off with some mochi for a delightfully textured dessert.
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